The Sales Excellence Conference, hosted in San Diego, California, is an annual conference for the highest-earning sales representatives throughout the company. Collateral for the conference includes an in-house promotional poster, an agenda with a fold-out activities map, a 16-page program, and a photo backdrop, just to name a few.
For this project, I paid homage to San Diego’s naval history through the gold and navy color palette. The lights of the city twinkle when reproduced on pearlescent paper much like the gold accents throughout the design.
